Why Tech Companies, Even B2B, Should Stop Ignoring Instagram

I don’t think anyone needs to be convinced businesstraverse.comhillel-fuld/why-ive-grown-to-love-linkedin-why-you-should-too.html social media can be a very effective part of a company’s overall marketing strategy .

What some people may not understand is that just because you’re a B2B business, or even a start-up, doesn’t mean you should ignore the platforms that may seem less suitable for your particular business; and especially Instagram.

Here are five reasons why you should take advantage of Instagram as part of your overall social media strategy.

Showcase your company culture.

It’s no secret that company culture has become one of, if not the most important, when it comes to recruiting talent. For example, top engineers won’t join your company because you offered them a thousand dollars more than the next company. The most talented engineers out there want two things when they join a company: a technical challenge and a great corporate culture.

Nothing says “Join us” better than happy employees and an overall good company atmosphere.

Now it’s true that you can showcase the company culture on other platforms as well, but whether it’s corporate sites, happy hours or any other corporate event, the best way to showcase what it’s like to work with you is on The world’s leading visual platform, Instagram.

Highlight your employees.

After acquiring talent, retaining employees is the second biggest challenge for most companies. There are never enough engineers and the demand is endless, so your employees are continuously approached with different options.

Now don’t get me wrong. If employees aren’t happy and you don’t treat them right, this strategy won’t help. But imagine that your marketing department features an employee on the company’s Instagram account once a week.

A photo of the person and a few paragraphs about what makes them unique. How do you think that employee will feel? The reason this works better on Instagram than on other platforms is the visual nature of the platform or in other words, people like to see their own face.

Make your product more accessible to new audiences.

This point is somewhat controversial, but while your primary audience may not be on Instagram, remember that the younger generation who are all over Instagram can become your target audience pretty quickly.

Even if you don’t, you simply never know who your brand will run into on Instagram and where that chance encounter might lead.

I’ll give you this. If you’re very limited in marketing resources and your target audience is CTOs, Instagram might not be your first platform, but if you’re scaling up your marketing efforts, remember that there are many opportunities on Instagram. You just never know.

Let your existing content go further and wider.

Here’s a tip too many marketing professionals ignore. Each blog post can also consist of multiple tweets. Each podcast episode can also be many Facebook posts. And each video can be many Instagram posts.

Every piece of content can be reused on different platforms. So instead of getting a hundred readers of your article, take that same article and get some good quotes from it. Then design a nice flyer with that quote and post it on Instagram. And that’s how you got 100 readers of the post and more Instagram followers for the company.

Give your audience a visual stage.

This point is crucial. Rather than trying to sell your product to a potential investor or partner, how about giving them a stage, which in turn will strengthen the relationship with them?

Whether it’s an interview with that person, a list where you mention that person, or a simple feature on social media, everyone has an ego and if you stroke that ego, everyone is happy.

As we mentioned above, people like to see their own face, so try posting an existing or potential partner to your company’s Instagram account, something that takes almost no effort, and see how happy they are.

Businesses need to prioritize, and it’s true that Instagram may not be as relevant to you as LinkedIn, but don’t write Instagram off so quickly as it could open up great opportunities for you in the long run.

The opinions expressed here by businesstraverse.com columnists are their own, not businesstraverse.com’s.

Shreya Christinahttps://businesstraverse.com
Shreya has been with businesstraverse.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesstraverse.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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