Twitter rolls out new ‘crisis information policy’ to warn users about certain content

Elon Musk has notoriously questioned Twitter about its content suppression policies, even questioning its millions of followers as to whether or not they believe the social media company is “rigorously holding on” to the concept of freedom of speech. expression.

Twitter is now taking a new stance, rolling out a new policy against misinformation that the company calls its “crisis misinformation policy,” which applies during presumed periods of “armed conflict, public health emergencies, and large-scale natural disasters.” .

“In times of crisis, misleading information can undermine public trust and further damage already vulnerable communities,” Twitter said. stated in a statement. “In addition to our existing work to make reliable information more accessible during crisis events, this new approach will help us slow down our distribution of the most visible, misleading content, especially content that could lead to serious harm.”

Related: It’s Official: Elon Buys Twitter

The policy is being rolled out amid the escalating crisis between Russia and Ukraine, though the company has only addressed it directly once.

“While this first iteration focuses on international armed conflict, starting with the war in Ukraine, we plan to update the policy and expand it to include additional forms of crisis,” the company said.

To enforce the policy, Twitter will provide certain Tweets with the new warning that users must click through to see the content. Tweets with the warning are also not promoted or enhanced through users’ feeds or on Twitter’s public page.

The company clarified that this content will not be completely removed in an effort to “mitigate damage” without completely removing the content.

Twitter was down just shy of 30% year over year at market close on Friday.

Related: What Leaders Can Learn From Elon Musk’s Unorthodox Twitter Takeover

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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