TikTok’s new ad product gives creators an opportunity to partner with branded content marketers – businesstraverse.com

TikTok announced today that it is launching a new advertising product called “Branded Mission”, which will allow creators to interact with brands and potentially receive rewards for videos. The new ad product allows advertisers to crowdsource content from creators and convert top-performing videos into ads. Advertisers can launch branded campaigns and encourage creators to participate. Brands can develop a brief and release it to the creator community and encourage them to participate in brand missions. TikTok creators can then decide which brand missions they want to participate in.

All creators who are at least 18 years old and have at least 1,000 followers are eligible to participate in a Branded Mission. TikTok says that eligible creators whose videos are selected by brands “will benefit from a cash payment and increased traffic”. On each brand mission page, creators can see how much money they can make if their video is selected.

Branded Mission is now in beta testing and available to brands in more than a dozen markets. TikTok says the new ad product will be available in other markets later this year.

The company says this new form of mutual engagement between brands and creators allows the TikTok community to have a creative hand in the ads that are part of a branding campaign. TikTok notes that it is always looking for creative ways to support creators and help brands reach users on its platforms with relevant content.

“Creators are at the center of creativity, culture and entertainment on TikTok,” the company said in a statement. “With Branded Mission, we are excited to engage even more creators in the branded content ecosystem and explore ways to reward emerging and established creators.”

TikTok and brands are already using creators for ads on the platform, but the new ad product Branded Mission gives creators, especially newer ones, a new way to collaborate with brands and grow their audience.

Today’s announcement comes as TikTok recently introduced a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content alongside the best videos on TikTok. TikTok launched TikTok Pulse, a new contextual advertising solution which ensures that branded ads are placed next to the top 4% of all videos on TikTok. Notably, the solution is also the first ad product to include a revenue share with creators.

Creators and publishers with a minimum of 100,000 followers on TikTok are eligible for the revenue share program during the early stages of the TikTok Pulse program.

Shreya Christinahttps://businesstraverse.com
Shreya has been with businesstraverse.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesstraverse.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

More from author


Please enter your comment!
Please enter your name here

Related posts


Latest posts

The Nostalgia Factor: Why Retro Gaming Continues to Thrive

In the fast-paced world of modern video games with their stunning graphics, lifelike simulations, and complex narratives, there's a distinct charm in returning to...

The Rise of Cross-Platform App Development in Australia

In the ever-evolving landscape of app development, the need for efficiency, cost-effectiveness, and wider reach has given rise to a significant trend: cross-platform app...

Embracing Efficiency and Nature: Why Outdoor Pods Trump Typical Cubicles

In the ever-evolving world of work, the concept of the traditional office is undergoing a profound transformation. The limitations of the conventional cubic office...

Want to stay up to date with the latest news?

We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!