The wait is over as fans celebrate the return of Taco Bell’s cult-favorite menu item: ‘Nature Is Healing’

The long two-year wait is over in what some fast food fans are calling a “national holiday” as Taco Bell has returned its favorite Mexican pizza to menus nationwide.



SOPA images | Getty Images

The much-loved item, which consists of two tostadas layered with pizza sauce and beans or ground beef and then topped with cheese, tomatoes and more sauce, was quietly removed from menus in 2020 as the company sought to mitigate pandemic-related supply chain problems and rising costs. .

But hell isn’t as enraged as a Taco Bell customer who can no longer “Live Más” after one of their cult-favorite menu items is removed (lest we forget Quesalupa’s amazing takedown exactly one year ago), and naturally, fans made a stir on the internet to bring it back.

First there was one change.org petition that garnered more than 200,000 signatures started by Taco Bell Stan Krish Jagirdar explaining that the pizza was a way for the South Asian community to still enjoy fast food while adhering to cultural dietary restrictions.

Related: Internet Crashed After Taco Bell Removed Fan Favorite Menu Item: ‘My Life is Over’

“Like many Indian-Americans who grew up vegetarian, we had limited access to the ‘nice’ fast food, so Taco Bell became a bridge to be a part of American culture for many kids like me who grew up in immigrant households,” explained Jagirdar. out in a statement via Taco Bell† “Listening to their fans is clearly embedded in [Taco Bell’s] DNA. It’s one of the many reasons Taco Bell is more than just a fast food restaurant.”

Then came Grammy Award-winning recording artist Doja Cat, who used her massive following on TikTok to write a song for Taco Bell about bringing back the pizza, which has over 8.4 million likes and over 37.3 million views, rekindling national interest in the menu item among her fan base and beyond.

@dojacat

♬ original sound – Doja Cat

Fans everywhere rejoiced on Thursday when the Mexican Pizza finally fell, declaring their excitement and adoration via social media.

“Our menu is full of fan favorites, but Mexican Pizza tops that list,” admitted Taco Bell CEO Mark King. in a statement† “From its flashy introduction to menus in 1985 as ‘Pizzazz Pizza’ to the inspiration behind the creation of infamous jingles, Mexican Pizza has a long history with the brand and I’m glad we were able to give fans what they crave and bring our classic Mexican Pizza back home where it belongs.”

Related: Taco Bell Launches First-Ever Business School for Employees

Hungry customers in the US and participating restaurants in Aruba, Costa Rica and the Dominican Republic can get their hands on the spicy snack starting Thursday.

yum! Brands, the parent company of Taco Bell, was nearby 7% year on year from Thursday afternoon.


Shreya Christinahttps://businesstraverse.com
Shreya has been with businesstraverse.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesstraverse.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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