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Payment processing and financial infrastructure giant Stripe has a new apps marketplacedesigned to bring third-party accounting, analytics, CRM, marketing, and esignature features directly into Stripe.
While Stripe has offered extensions for several years, this only allowed companies to port Stripe features and data to other products. The latest offering works in reverse: it creates new opportunities for developers to build additional functionality directly into the Stripe dashboard and answers one of the “top requests” Stripe says it receives from customers.
While Stripe has emerged as a $95 billion juggernaut in payment processing, businesses still need to use a range of tools with Stripe as part of their day-to-day operations. For example, to issue refund notifications or manage customer support tickets. However, constant “context switching” — that is, opening and closing multiple different apps — can cause confusion, errors, and slow everything down.
At launch, the new Stripe Apps Marketplace will feature more than 50 apps from companies such as Xero, Dropbox, Mailchimp, Ramp, DocuSign and Intercom, unifying many of the key tools businesses should use as part of their payment and financial workflows. .
For example, by linking the Mailchimp app, a company can now automatically send a targeted message when a customer makes a purchase. Or with the Intercom app, customer service teams can view full support and chat history and respond to specific issues directly from the Stripe interface.
“The Intercom app integrated into Stripe allows our customers to investigate issues, answer payment questions, approve refunds, and more from within the Stripe dashboard,” Intercom co-founder and chief strategy officer Des Traynor said in a statement.
It’s worth noting that the new Stripe Apps Marketplace allows developers to build both public apps (i.e. apps that can be used by any Stripe user) and private apps for their own use. This can be useful for displaying data from internal CRM or ERP systems within Stripe.
While Stripe opens its app marketplace today, app installs won’t be available for a few weeks. In the coming months and years, the company plans to expand the market with apps in languages other than English.
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