Roku Bundles Its Pro Voice Remote and Ultra Streaming Box Without Raising the Price

Roku announced on Thursday that the Ultra streaming box will include its Voice Remote Pro, which upgrades the company’s standard remote by adding more buttons, always listening, and a rechargeable battery. Despite the fact that Roku includes a remote control that costs $30 to buy alonethe Ultra will remain at its original price of $99.99.

In its press release, the company says that the bundling will begin “mid-May” and its website already states that the Ultra will come with the Pro remote. When my colleague Chris Welch reviewed the remote last year, he liked that he had the ability to give his Roku voice commands without having to press a button. And while he admired the fact that no more AAs were needed, it was a bit of a shame that the remote charged via Micro USB.

This isn’t the first time Roku has been bundled in the remote with one of its streaming boxes. The $70 Streaming Stick 4K Plus includes these as well. However, that model comes at a $20 premium over the regular Streaming Stick 4K. It’s nice to see Roku just pick it up with the Ultra without a price hike. That makes the streaming box, which features HDR and an Ethernet port, a pretty good deal – especially if it inevitably goes on sale.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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