Roblox has taken a key position in helping to grow its ecosystem of user-generated content for the metaverse.
Nick Tornow joins the company as VP of Engineering for the developer team, leaving his former position as Twitter Platform Lead. Tornow also spent ten years at Zynga and served as the company’s CTO from 2013 to 2018.
At Twitter, Tornow oversaw the company’s tech stack, helping the company ship new products faster and expand its cloud infrastructure, among other projects. At Roblox, he will be tasked with scaling up the development team that manages the toolkit that Roblox creators use to build new experiences and games for the social platform.
“My goal is to make this a real growth engine for the company,” Tornow told businesstraverse.com. “And everyone wins, you know. The company wins, our developers win because they can start businesses and things like that, and our customers win because they get these compelling experiences on the platform.”
While Tornow’s Twitter role focused on internal tools, the new role at Roblox will give him the opportunity to shape the platform’s experience for its more than 50 million daily active users. One area of focus is real-time translation, which allows Roblox users to seamlessly bridge language barriers while interacting in virtual worlds.
“We’re really breaking those historical barriers around language and automatically translating not only the experiences themselves, but also the social interactions within those experiences in real time,” Tornow said. “These are the kinds of things that we might have imagined could be possible at some point, but what’s cool about Roblox is that this is actually what’s happening right now.”
Roblox’s current growth period comes at a time of contraction among many of the company’s peers in the tech industry, who have slowed growth, cut hiring, or been laid off to face a challenging economic downturn. , with US stocks bordering bear market territory.
“We are excited to bring Nick on board as we are investing aggressively in innovation and have one of the broadest sets of exciting tech challenges to solve,” Roblox CTO Dan Sturman told businesstraverse.com, noting the company’s growing interest has seen of talent in social and consumer businesses.
“We are ushering in this new category of human co-experience and expanding our engineering team to delve deeper into our key focus areas – of which the Roblox developer community is one of them. We continue to expand our offering of new tools and innovative features for developers that create immersive shared experiences at scale.”