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Since the onset of COVID-19 in 2020, the number of employees using collaboration tools has skyrocketed. Gartner reports in its Digital Worker Experience Survey that almost 80% of workers used collaboration tools for work in 2021. The future of work is hybrid, with Tim Rowley, CTO and COO at PeopleCaddie, noting in a contribution to VentureBeat’s DataDecisionMakers community that organizations are waiting for when the working world returns to a pre- pandemic normal wasting his time. As more organizations move to a hybrid model for greater agility, the need to keep hybrid teams engaged will increase and enterprise use of collaboration tools will also increase.
Miro, a California-based visual collaboration platform and online whiteboard used by companies like Cisco, Deloitte and Dell, rolled out new tools yesterday to improve collaboration for hybrid work. Accelerating innovation through visual collaboration, the company has unveiled a range of new features and integrations designed to help organizations unlock new ways of collaborating and innovating, transcending the boundaries of a typical digital whiteboard. This suite of features is the company’s response to increasing customer demand for tools that help them respond to changes in the tech landscape.
Miro’s infinite canvas enables teams to conduct engaging workshops and meetings, design products, brainstorm ideas and more. Miro (formerly known as RealtimeBoard), co-founded by Andrey Khusid and Oleg Shardin in 2011, claims to serve more than 35 million users worldwide, including 99% of the Fortune 100, and currently has more than 1,500 employees in 10 hubs across the globe. world. Miro’s tools allow remote, in-office and hybrid teams to communicate and collaborate across formats, tools, channels and time zones without the constraints of physical location, meeting room or whiteboards.
New platform updates, features and partner integrations
At Miro Next, the all-virtual event that “reveals the next big thing for hybrid teams,” the company announced its updated Miro developer platform and a variety of new features. Varun Parmar, Miro’s Chief Product Officer, said the Developer Platform – which has three frameworks – enables fully interactive user-centric and server-side applications to bring the power of Miro to any web-based application.
He added that Miro has combined the frameworks with a world-class developer experience that includes a consistent, easy-to-use toolset aimed at maximizing developer productivity. The updated frameworks include Miro Developer Platform Rest APIs, Miro Developer Platform Web SDK, and Miro Live Embed.
Miro’s Developer Platform Rest APIs will enable the development of server-side applications for bulk management of users and boards, for synchronizing content between Miro and other systems, and for security management. In addition, the Developer Platform Web SDK enables the development of apps and integrations that run within Miro, allowing users to visualize and manage every piece of content on the board. Meanwhile, with Live Embed, any Miro board can be opened directly in a third-party application, for both synchronous and asynchronous work.
The launch also included new partner integrations specifically designed to break down the barriers of hybrid work. Parmar told VentureBeat via email that new integrations with strategic partners and new platform features help meet the challenges of hybrid meetings.
“It shouldn’t matter where you are, what time zone you are in, or whether you have time in your calendar to meet. You have to be able to make an equal and inclusive contribution to make decisions and move ideas forward,” Parmar said.
As of today, Miro has more than 5,000 apps developed by partners, community developers and customers. Organizations and developers distribute their app or integration privately or publicly in the Miro Marketplace so that users can add it directly to their Miro toolbar for immediate use.
Thor Mitchell, Miro’s head of product for the company’s Developer Platform, illustrated the updated frameworks by demonstrating the new partner integrations built by Airtable, ClickUp, Gtmhub, Smartsheet, and Unito. “These powerful integrations show how businesses of all kinds are adapting the tools in their tech stack to deliver greater productivity and efficiency — turning every piece of free content on a Miro board into structured tasks and workflows,” said Mitchell.
New apps that Miro introduced at the virtual event include the Miro app for Google Meet and the Miro app for Webex boards. The company also introduced better features for running interactive presentations in a hybrid workspace, which is still a major pain point for businesses. These features include Magic Organize and Soundboard. In addition, new features were also showcased to accelerate the work of product development teams and bridge the gap between product management, engineering and design, including Apps for Agile and Advanced Diagramming.
The future of hybrid work
The event offered Miro the opportunity to challenge companies to think differently about hybrid working. While companies worldwide are designing the next work phase, one thing becomes clear: hybrid working is indispensable. The hybrid model makes teams physically and mentally isolated from each other’s work processes. Miro encourages companies to build skills, change culture and invest in the right software stack to adopt a work model that encourages flexibility, time management and collaboration between people on the same team working separately.
“At Miro, we think we need a completely different working model, one that responds to the need for more connectedness in a complex, hybrid world. We think you need a place where you can talk to your colleagues, a place where you can store things like notes or ideas, track the work you’ve done and access all your work apps,” says Parmar. “Miro boards are not meeting room bound objects, they are linked to teams, projects and workflows and allow people to collaborate or collaborate asynchronously at any stage of the work process. Ultimately, we create more meaningful interaction, co-creativity and inclusivity through a better way of working.”
While G2 Calling Miro “the most widely used online whiteboard platform for distributed team collaboration,” some of its competitors include Lucidspark, Mural, InVision, and Webex App. Gartner’s Peer Insights also shows that the company has competition in Zoom Meetings, Webex Suite, GoToMeeting, Google Chat, among others. Miro has raised $476.3 million in total financing going out.
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