Improve your website with these quick and easy updates

A good website not only looks good, it also has to work well.

Good websites are not only visually appealing but also easy to navigate. It should also serve as the “home base” for your business.

While this is true, far too many people create a website and never visit it again. It is not a one-time process.

It’s important to make ongoing changes and updates to your website to keep it working properly and to make sure it accurately reflects your business and what you do. This means you don’t have to invest a lot of time. Here are some ways you can update your site that will make a huge difference.

Make updates to your content

While the amount of time it takes will vary based on the amount of content you’ve posted, it’s worth the time. You want to make sure your site is a go-to source for accurate and reliable information. If you have old content on your site, this is not possible.

Take the time to review the pages on your site and make sure everything is correct, updated and relevant. If necessary, change sources so that they are newer. If you have a pricing page, make sure it’s updated with your current pricing and everything reflects your business in a positive way.

Check all included links

You can do this while updating the content on your site. Make sure you go through your website and make sure the links are working properly. From time to time, links can break. Sometimes it’s because the page you linked to no longer exists, or you changed the URL for a page on your site that you linked inbound to. No matter why the link is broken, you need to fix it. This makes for a bad user experience.

Update your images

It doesn’t matter if you choose to use original photos or stock photos, make sure to replace your current photos on your site with new ones. This is a great way to let search engines know that new content has been published and to give your website a new, fresh look. People who visit your site regularly will notice that you’ve changed things up and are more willing to stick around to see what’s new.

Ensure brand consistency

You want to make sure your website matches the feel and look of your brand. For example, are the colors the same and are you using the correct version of your logo? It is essential to ensure that you are present consistently.

Update your site

As you can see, there are several ways you can update your site to make it more user-friendly. These updates will also make your site more attractive to people who visit it. Keep the information here in mind and take steps to make changes like this regularly.

The opinions expressed here by businesstraverse.com columnists are their own, not businesstraverse.com’s.