How this healthcare founder turned personal purpose into her company’s mission

Kindbody, Gina Bartasi’s fertility clinic in New York City, wants to democratize access to health care. It’s a mission that stems from Bartasi’s personal focus, and the company’s success – tripling last year’s sales in 2021 – highlights the value of the founders putting themselves to work.

“I didn’t grow up with money. Neither of my parents went to college. And so I was rooted in this humility in the service environment, and to have respect for those less fortunate than you,” Bartasi said in a statement. recent interview at’s Purpose Power Summit

For Kindbody, creating more access means using technology to create greater transparency in the fertility treatment process. That means, first of all, using telehealth to even out the costs: “You could be in Boston, Massachusetts and pay $11,000 or $12,000 for something in the Bay Area or New York City that will take you two and one. half that’s going to cost,” says Bartasi.

It is also important to provide patients with insight into the rate structure. Fertility doctors have historically been able to ask for anything they wanted because they served a privileged group. “I remember when my husband and I sat down in front of a doctor on Manhattan’s Upper East Side, we said, ‘We don’t care what it costs, we just want a baby,’” Bartasi says. “I imagine what the fertility doctor is thinking: ‘Okay, well, I’m going to charge you as much as I can.'”

As her business scales, Bartasi says, she plans to rely on her leadership team to help her achieve her goal: “If you have a really deep, strong leadership team that believes as strongly as I do in this service-based leadership style.’s impossible for all 12 of us to feel down one day. So sometimes I’m the picker-upper and sometimes I’m the pick-up.”

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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