How should you build your software? Focus on the customer experience!

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If you work in the software development industry, you probably understand why customer experience is critical. Many established companies understand this and are committed to improving the user experience and are working hard to improve it. For example, research shows that 86% of customers will pay more if the user experience is top notch. As a software looking for optimal customer satisfaction, you want to focus on the customer experience.

Consider intuitive navigation

The old saying in real estate is “location, location, location.” Well, in software development it’s “customer experience, customer experience, customer experience!” According to the Nielsen Norman Group, a great user experience must meet “the exact needs of the customer, without fuss or effort.” That said, when designing the SaaS platform, you want to consider intuitive navigation as the first step.

Well-designed software with an intuitive user interface that is easy to navigate can be great for users. You also want to make sure that all touchpoints have visual consistency. For example, Apple uses a consistent visual identity and it has been vital in building a loyal customer base. Another crucial factor to consider is the speed at which users can complete tasks within their time limit.

One of the ways you can achieve this is by capturing high-quality interaction data and user feedback. It can help you and your team understand customer expectations and behavior and implement what you learn.

Related: The Future of Software Development in 2022 and Beyond

Stay connected and streamline customer feedback

This is an ongoing process that software development professionals should not ignore. As you collect real-time data from customers, you can focus on improving your product based on past feedback. Rapid iteration and prototyping can help, as customers in the modern world want to solve their problems without waiting for a long time. You don’t want to leave potential customers out of the software development process because it can affect how good the user experience is.

Make onboarding easy

Every developer should pay attention to an excellent integration experience. For example, if a user wants to complete an action, make sure they can complete everything they need without going online for training or help.

If you offer a checklist, make sure it is easy to follow and that each step is concise. The more you make the interface intuitive, the better the usability. This ensures that your customers are happy, and they can be for the long haul.

Entertaining users

This is one of the best business strategies to incorporate into your software development. Many companies use a graphical user interface (GUI) to satisfy users. Images can improve the usability of your application. During development, focus on finding a balance between visual elements and technical functionalities.

You can use human-computer interaction methods that provide head-up display (HUD), advanced brain-controlled interfaces (BCI), and an innovative natural user interface (NUI). Keep in mind that your goal is to entertain and ensure customer satisfaction.

How US tech companies can benefit from partnering with nearshore software development companies

With nearshoring, companies outsource work to neighboring countries. For example, the increased demand for software developers in the United States allows tech companies to partner with experts in nearby countries to increase production. A technology company in the United States may outsource development work to skilled developers in a neighboring country like Argentina.

Entrepreneurs in the software development industry should understand the need for continuous reinvention and evolution. These won’t set you apart from your competitors, but they are traits that a dedicated software developer must embrace in order to become successful. If you’re wondering how nearshore outsourcing can benefit your technology business, here’s how:

Nearshoring can improve your company’s production and profitability by eliminating potential problems such as language and culture barriers. You work with people with similar mindsets and cultures to take your business to the next level.

Related: Why Outsourcing To A Nearshore Software Development Company Might Be The Right Step

Provide an excellent customer experience and differentiate yourself from your competitors

If you want to take your technology business to the next level, you want to focus on the user experience during the development phase. Experts believe this can improve customer interaction, leading to increased retention. The next time you launch your application, ensure that the user experience is top-notch and that your customer base is growing.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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