How Pendo’s Todd Olson Got His First Clients

Welcome to’s Founder’s Project podcast with Alexa Von Tobel, where we bring you stories of guts, inspiration and drive that define the entrepreneurs who build the future. Every week we dig into a founder’s professional script and discover what makes them tick. In this week’s episode:

How to realize the post-sale customer journey with Todd Olson from Pendo

Todd Olson, a three-time entrepreneur and veteran product leader, is on a journey to help companies understand their products and user behavior more deeply. At Pendo, his Raleigh-based company, he has helped more than 2,300 customers — from Salesforce to Toast — build product-driven organizations: “Most companies ship one thing and move on to the next,” he says. “We ship something and then we’re obsessed with people using it.”

Now that he’s been building Pendo for nearly a decade, Olson feels like he’s finally found the entrepreneurial success he’s been looking for throughout his career. Olson talks about how he got his first clients through community-driven events, why companies should have separate product and technical leaders, and how he involves his family in the business, often cooking for investors and customers at his home.

The opinions expressed here by columnists are their own, not’s.

Shreya Christina
Shreya has been with for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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