Harley-Davidson’s Updated Serial 1 E-Bikes Will Offer Google Cloud Connectivity

Serial 1, the electric bike company that grew out of Harley-Davidson, launched its second generation of premium e-bikes — but the biggest changes come to the company’s app.

The updated bikes come with a host of new software features provided by Serial 1’s new partnership with Google Cloud. The company says Google has chosen Cloud Serial 1 as its new “strategic eMobility partner,” meaning the e-bike maker will be one of the first to integrate Google’s software products into its vehicles.

The software-enabled e-bikes allow owners to track their journeys, collect data and “significantly improve safety and security,” says Serial 1. It reflects a trend in the e-bike industry to install bikes with cloud-connected software as a additional selling point.

The centerpiece of the new partnership will be the Serial 1 app, where owners can see turn-by-turn navigation, collect ride data and control security features on their bike. Serial 1 promises to bring more high-tech features thanks to the company’s “access to Google Cloud analytics and business intelligence and integration with Google Cloud AI functionality.”

Google Cloud also provides a stronger connection between the bike and the user’s smartphone. Most e-bikes use Bluetooth to connect to a smartphone app, but Serial 1 bikes will use cellular and GPS technology in addition to Bluetooth to ensure owners can connect to their bikes even when they’re not. are in their field of view.

Just a quick refresher: Serial 1 is a standalone electric bicycle company that emerged from Harley-Davidson in October 2020. The current lineup includes four bikes, ranging in price from $3,399 to $4,999. The brand names are Mosh/Cty, a city bike, and the commuter Rush/Cty, which comes in three variants (regular, Step-Thru and Speed). Each comes with a mid-mounted motor capable of producing 250W of continuous power and reaching top speeds of 20mph – except for the Rush/Cty Speed, which can hit 28mph.

The drivetrains will be the same in the second-generation bikes. Most of the big changes are under the surface. These include enhanced security features such as flashing lights, disabled pedal assist, and real-time locations.

The Serial 1 app will integrate with Google Maps to provide better navigation, for example by prioritizing routes with bike paths. Serial 1’s simplified digital displays are provided by Brose, a German company that also makes the bike’s drivetrain, so users will likely need to mount their smartphones on the handlebars to take advantage of these kinds of features.

The app will also include a “virtual garage” where owners can name, track and digitally manage their e-bikes. This includes a new dashboard for owners to monitor their bike’s ride data, including speed, distance, range, power (both rider and battery), efficiency and charge status, among other stats. Series 1 owners can record their rides to learn more about their achievements and progress. And the app offers automatic service updates when their bikes need a facelift.

The physical appearance and controls for the second-generation bikes will remain largely the same. I loved the bikes when I got to test them last year. The same team that developed batteries for Harley-Davidson LiveWire electric motorcycles has also developed batteries for Serial 1. The integrated batteries are mounted very low on the frame, aiding mass centralization and improved handling.

With this new update, it is clear that Serial 1 is targeting major manufacturers such as Giant, Trek and Specialized, who sell premium e-bikes for high-end customers. Specialized, in particular, has touted the connected software in its Turbo lineup. And like Harley-Davidson, the company just announced it is releasing its own Globe brand, which will focus solely on utility e-bikes.

Shreya Christinahttps://businesstraverse.com
Shreya has been with businesstraverse.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider businesstraverse.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

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