There are numerous instances in the Web3 world where projects contain stolen art that has been turned into NFTs without the consent of the creators.
DeviantArtan online art and design community founded in 2000, is now opening its NFT security tool to everyone.
Until now, that tool was only available to members of the DeviantArt community. But now any artist can sign up for it.
Here’s what you get: The free version lets you upload 10 images and get alerts if someone uses your art as NFT. You can pay $9.95 per month to get protection for 1,000 artworks with a maximum size of 50 GB.
The company told me that its tool can also detect similar art where someone has moved some elements or changed their style. This prevents projects from creating derivative works of your art.
Here’s how to protect your creations:
- go to the DeviantArt Protect website.
- click on Join the beta†
- Sign up for the security service with your email address.
- Once you’ve done that, you can upload 10 PNG or JPG images of art you’ve created.
You are now ready to receive notifications for violations of your art. If you get a notification, DeviantArt will also help you submit a takedown request to that particular platform.
The Importance of Building NFT Security Tools
Speaking to TNW, DeviantArt said that as a company responsible for a 22-year-old artist community, it has a strong tendency to protect the interests of its users.
The company is home to 70 million artists, with over half a billion images on the platform. It also has tools for publishing, marketing and monetizing this content.
It built the NFT security last year to protect artists from theft. Liat Karpel Gurwicz, the company’s CMO, said Web3 is a good idea for artists to build equity for work, but it has yet to fully deliver on its promises. So it’s important to protect them from dangers like cross-chain and cross-marketplace technology theft.
She noted that the company’s tool works on eight blockchains, including Ethereum, Polygon, Palm and Flow. At the time of writing, the tech has scanned more than 345 million NFTs and sent more than 245,000 alerts to artists.
The company’s theft-detection technology is also available through Alpha-stage APIs. It plans to release it in open beta so other platforms and marketplaces can include it to detect pirated art usage.
While imitation is the most sincere form of flattery, NFT projects are a colossal exception. Marketplaces and NFT projects need to keep their finger on the pulse by consistently monitoring copycat projects. Staying one step ahead of the bad actors looking to take advantage of potential holders is a fail-safe way to provide community security and support confidence in your project.
He added that while decentralization is blockchain technology’s strongest proposition, NFT marketplaces need a degree of centralization to stop the trading of stolen assets.
Gurwicz said many marketplaces don’t have Know Your Customer (KYC) practices to protect artists. While Web3 is agile and designed to allow users to lazily mint NFTs – a process in which an NFT is minted just at the point of purchase – it gives fraudsters an opportunity to siphon some money with stolen art.
NFT plagiarism is unfortunately already unbridled† Earlier this year, NFT marketplace OpenSea said that: 80% of NFTs created for free on the platform are spam or fraud† That makes tools like DeviantArt Protect essential to keep this space thriving.
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