Benzie County Screen Printer Tees Up with Traverse City Businesses

Tucked away in the picturesque landscape of Michigan’s Benzie County, Field Crafts is more than just a business; it’s a testament to the power of local collaboration. As a company that prides itself on providing custom t-shirts, promotional products, screen printing, embroidery, and more, Field Crafts has forged powerful alliances with various businesses throughout the Traverse City area, underscoring the importance and value of local business relationships.

Rare Bird Brewery and Hopscotch, two of Traverse City’s most notable hotspots for great brews and delicious food, are prime examples of Field Crafts’ local partnerships. As these breweries have blossomed and established themselves as mainstays of the Traverse City beer scene, Field Crafts has been right alongside them, providing unique merchandise that captures the essence of each brand.

Custom Apparel Collaboration with Hopscotch

Hopscotch is a bustling watering hole on the east side of Traverse City. They are full to crowded just about any evening of the week. The outdoor patio is lit up and active during warm months. Their specialty is brick oven pizza and their signature Motorboater IPA beer. 

Field Crafts prints that colorful logo on custom t-shirts, hoodies, tank tops, crew sweats, and zippered hoodie sweats for Hopscotch. It’s fun to meet with them because the general manager Cassie gathers much of the staff to pick shirt styles and colors, a very inclusive way to do it. You can feel the fun team spirit in that format of inclusivity. Hopscotch is between the TART trail and East Bay, so jump off your bike and have a brew, some food, and a fine time.

A Unique Relationship with Rare Bird Brewery

Rare Bird Brewery and Field Crafts share a history woven through countless shirts and caps. Rare Bird boasts vibrant designs and emblems, making the screen printing and embroidery process a captivating experience. Regulars at the brewery are familiar with the lively team behind the bar, serving not only Rare Bird’s finest brews but also a curated selection from other notable breweries, setting it apart in Traverse City.

Jack Gyr, the owner of Field Crafts, recounts his experience with Rare Bird’s crew. Every time we pull up with a delivery packed with freshly printed apparel, there’s always a warm greeting and a willing hand, be it from the brewmaster, the server, or the chef. It’s truly heartening to watch the team rally around a new shipment, eagerly checking out the latest designs and apparel styles. Judging by the number of orders from Rare Bird, it’s evident that these items are just as popular among their clientele. The brewery is a hub of positivity, great food, and some of the finest brews in Traverse City.

A Testament to Keeping Business Local

In an era where outsourcing and chasing the cheapest production costs seem to be the norm, Field Crafts stands out with its commitment to local business partnerships. By working with businesses in and around Traverse City, Field Crafts not only guarantees superior quality but also ensures that the local economy thrives.

The symbiotic relationship between Field Crafts and its partners like Rare Bird Brewery and Hopscotch is a shining example of how local businesses can support each other. When businesses pool their resources and collaborate, they create a network of support, ensuring that each enterprise thrives and prospers. This form of collaboration is vital, especially in smaller communities where each business plays a pivotal role in the economic ecosystem.

The partnership between Field Crafts and the breweries is just a glimpse into the myriad of collaborations the company has nurtured over the years. From local cafes to boutique stores, Field Crafts has been the silent force behind the scenes, helping businesses brand themselves uniquely and effectively.

As Traverse City continues to grow and evolve, one thing is clear: local businesses like Field Crafts are its lifeblood. By championing local collaborations and keeping business relationships within the community, they ensure that Traverse City remains vibrant, prosperous, and uniquely its own.