Digital marketers actively implement coupon-based mechanics in their strategies, as third-party cookies are phasing out. More than 90 % of U.S. households redeemed at least one coupon in the past 12 months, while 26% …
Author
Eugenii Kuznetsov

Eugenii Kuznetsov
Eugenii Kuznetsov is the founder of the web analytics platform CATCH and the Commercial Director of 2QL Corp. A marketer with an engineering background, he is an advocate of performance-oriented marketing based on measurable metrics. Eugenii's mission is to develop a comprehensive AdTech platform for highly accurate and transparent web analytics that fully complies with GDPR regulations.