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You know that content marketing drives both online and offline success. But how should you tell if it’s working so you can improve your content marketing efforts? And if you don’t know, how can you justify spending part of your marketing budget on creating, publishing and promoting your content?
After all, resources are finite. You, as the founder, CEO or CMO of your company, have to make some hard decisions about where to spend those limited resources, such as money, time and attention.
