4 must-read books for the budding entrepreneur in all of us

Starting your own business can be intimidating, but that doesn’t mean you have to go it alone. Books for aspiring entrepreneurs can provide valuable advice and are a great way to learn from those who have excelled before you.

Learn how to think big, grow your business, and build your dreams from some of today’s best leaders, thinkers, and coaches. These four books will empower the next generation of entrepreneurs:

Don’t make small plans: lessons about thinking big, chasing dreams and building community.

Elliott Bisnow, Brett Leve, Jeff Rosenthal and Jeremy Schwartz are the founders of the acclaimed Top event series† In their new book Don’t make small plansthey discuss the hard lessons learned along the way and show that anyone can think big and achieve the impossible.

Bisnow, Leve, Rosenthal, and Schwartz write, “If there’s one unwavering belief that underpins our book and everything we do, it’s that the world needs more big thinking—and it needs it now. It has need more seekers, dreamers, risk takers, and doers. Don’t wait for the ‘right’ moment to take that leap; if you do, it may never come. We need people who dream crazy ideas and transcend their reservations.”

Zero to IPO: Over $1 Trillion in Actionable Advice from the World’s Most Successful Entrepreneurs.

Frederic Kerrest has done it all – he is the co-founder and executive vice president of Okta, a podcast host and the author of the new book, Zero to IPO Kerrest’s playbook details all the steps you need to take to go from zero to IPO to beyond by sharing insights from his own experiences launching and growing Okta into the multi-billion dollar software company it is today. He also collects and writes the advice of some of Silicon Valley’s most successful entrepreneurs and investors, including Marc Andreessen, Eric Yuan (Zoom), Julia Hartz (Eventbrite), and dozens of other celebrities. This is a must-read guide for entrepreneurs and small business owners looking to grow their businesses.

Kerrest writes, “We tend to see successful startups as businesses that were certain to succeed, while failed businesses were doomed to fail from the start. That’s not how it works. In this book, you’ll hear what really makes the difference. For some , it will stop you from chasing your idea. Better now than later. But if you are not deterred – if you are ready to withstand years of “eating glass”, of doubt, instability and stress, while having only one small chance of success — then welcome to the real world of entrepreneurship.”

The Life Deserved: Lose Regret, Choose Fulfillment

Marshall Goldsmith is a world-renowned executive coach and the New York Times bestselling author of triggers and What brings you here won’t get you there† his latest book, The deserved lifehelps readers discover the steps to earn their way to fulfillment and live without regrets. Packed with illuminating stories from Goldsmith’s storied career coaching some of the world’s top-performing leaders, this book is a roadmap for ambitious individuals in search of greater purpose.

Goldsmith says, “We live a life deserved when the choices, risks and efforts we make in every moment are aligned with an overarching goal in our lives, regardless of the ultimate outcome. Ultimately, a deserved life does not include a trophy ceremony. The reward of living a earned life is that you are constantly earning such a life.”

If you’re a fan or just looking for extra sage advice, Goldsmith was a recent guest on my podcast and shared some deep and personal insights about living without regrets and seeking your own higher purpose. You can listen to it here

Building: An Unorthodox Guide to Making Things Worth Making

Tony Fadell is known as the man who led the teams that made the iPod, iPhone and Nest Learning Thermostat. In his new book To build Fadell shares the journey of transforming an idea into an iconic and indispensable productThis book is packed with personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Fadell writes, “The archetypal entrepreneur is a twenty-year-old boy who gets a brilliant idea in their mother’s basement and sees it turn into a thriving business overnight. In reality, most successful entrepreneurs are in their late thirties. and forties.one reason investors prefer to back entrepreneurs a second time, even if they didn’t fail the first time.It’s because these founders spent their twenties screwing up and learning.They learn, by trial and error .”

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